Elf Cosmetics' TikTok Campaign Results

Elf Cosmetics tapped into the trifecta of going viral with Gen Z, celebrity videos and hip-hop.
A whole cultural moment started on TikTok as a way to engage Gen Z.

How E.l.f. Beauty beat the trend and sold cosmetics in a pandemic

e.l.f. Cosmetics' Innovation on TikTok - The Shorty Awards

Marketers on Fire: e.l.f. Cosmetics CMO Kory Marchisotto - Chief Marketer

Elf Case Study: TikTok Marketing Lessons to Learn - NoGood™: Growth Marketing Agency

Do Brand TikTok Challenges Work?

elf TikTok Campaign and Case Study

e.l.f. Cosmetics' Innovation on TikTok - The Shorty Awards

TikTok Collection Ads: 2024 Latest Update from TikTok

Elf cosmetics joy campaign = suss. Lets acknowledge the strategy is no

E.L.F. Just Launched the First Reality Show on TikTok

The All Day, Every Day Kit

e.l.f. Cosmetics - e.l.f. Beauty

e.l.f. Makeup Mist & Set - Shop Primer & Setting Spray at H-E-B

Ultimate Makeup Brush Set & Travel Roll - e.l.f. Cosmetics, Ulta Beauty

e.l.f. makeup brand 'one of the best positioned in beauty,' analyst says