The Demise of Müller Yogurt - Package InSight
Di uno scrittore di uomini misteriosi
5 (214) In Magazzino
![](https://i0.wp.com/packageinsight.com/wp-content/uploads/2016/02/The-Demise-of-M%C3%BCller-Yogurt.jpg?fit=895%2C400&ssl=1)
Theo Müller Group agreed to cut their losses and decided to exit their five-year-old joint venture with PepsiCo to take over the yoghurt business in the United States. The major cause of their demise was a lack of consumer insights and attention to package design.
![](https://i2-prod.mylondon.news/whats-on/food-drink-news/article17714166.ece/ALTERNATES/s615b/0_Mller_02.jpg)
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![](https://ifdalivestorage.blob.core.windows.net/user-uploads/63537/181067/00000000-0000-0000-0000-000000000000/9781.jpg)
iF Design - Müller US Redesign
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![](https://www.preparedfoods.com/ext/resources/2012Folder/Muller-yogurt-group-feature.png?height=635&t=1342633034&width=1200)
Muller Quaker Announces Yogurts for U.S., 2012-07-18
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Muller plans to end production at UK dairy - Just Food
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Playing With Your Food: Müller's Way of Reinventing Yoghurt
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Many yoghurts have more sugar than a chocolate bar - and a single pot can contain all of a child's daily limit - Mirror Online
![](https://marketingweek.imgix.net/content/uploads/2013/01/MullerCorner-Product-Muller-20131.jpg)
Müller details marketing plan to regain momentum
![](https://i0.wp.com/packageinsight.com/wp-content/uploads/2016/02/The-Demise-of-M%C3%BCller-Yogurt.jpg?fit=895%2C400&ssl=1)
The Demise of Müller Yogurt - Package InSight
![](https://www.preparedfoods.com/ext/resources/08_15/MullerYogurt_900.jpg?1439916288)
Muller Yogurt Debuts Dessert Inspired Flavors, 2015-08-20
![](https://i.dailymail.co.uk/1s/2020/02/06/20/24410166-0-image-a-34_1581021732937.jpg)
Muller recalls yoghurts over fears they contain metal pieces
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![](https://www.dairyreporter.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_large/9/3/9/6/2576939-1-eng-GB/Muller-Quaker-Dairy-combines-yogurt-and-the-delicious-decadence-of-dessert.png)
Muller Quaker Dairy combines yogurt and the 'delicious decadence' of dessert
Yogurt Müller Magro 0% Grassi Bianco cremoso 2 x gr.125 –
MULLER YOGURT 0% GRASSI FRAGOLA IN PEZZI 2X125 GR.
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