3 flavor favorites win Umaibo snack's 'general election' in Japan; natto close behind - The Mainichi

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Japanese snack Umaibo asks fans to choose their favourite flavours in inaugural Umaibo ranking

Sankyodai Natto

West Japan city touts role as sole maker of popular snack through 'hometown tax' offering - The Mainichi

Japan pub-chain leader urges new PM to help eateries hit by COVID-19

Food – 2 Huge in Japan

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Umai Bar Natto (Fermented Soybeans) Flavor 30 packages Japanese Snack Umaibo

US teen's death leads to outpouring of concern over spicy chip challenge as sales are halted - The Mainichi

Spreading The News: The World Of Japanese Sandwiches – Japanese Taste

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Why Umaibo is Japan's No. 1 Corn Snack – Japan Candy Store