Mapping Taylor Swift's masterful marketing of Midnights

From elusive TikTok posts to billboards scattered around the globe, here’s how the country-singer-turned-pop star kept Swifties hooked during the lead-up to her 10th album.

OP-ED: She's a megastar, but Taylor Swift just won't shake off old feuds. Good for her : r/TaylorSwift

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taylor swift marketplace strategy｜TikTok Search

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Midnights - References

Midnights' music album review: Taylor Swift showcases her pop prowess, but - The Hindu

Taylor Swift Previews 'Midnights' Music Videos With Haim, Laura Dern

Taylor Swift's Midnights Will Feature A Lana Del Rey Collab And A Tribute To Her Six-Year Relationship With Joe Alywyn

Taylor Swift Releases 'Midnights,' Her 10th Studio Album - The New York Times

Taylor Swift Releases 'Midnights,' Her 10th Studio Album - The New